A founder’s care.
Made visible.
Brand strategy, social storytelling and hands-on production, brought together in a relationship with the person behind the business.
Understanding the person.
Building the brand.
Natural Body Care by Ros is an independent, founder-led body care brand. For over a year, I have worked directly with Ros across brand strategy, organic social content and production—helping translate her knowledge, personality and care into a more personal brand presence.
My role moves between consultancy and delivery: developing ideas and messaging, conducting interviews, filming, creating photography, editing and writing content. Two podcast episodes with Ros extend that work into longer founder conversations.
As an ongoing creative and strategic partner, I keep the brand direction connected to the words, images and films people encounter.
The person
behind the product.
A founder’s voice can carry what a product description cannot: her character, motivations and relationship with the work.
Real hands.
A recognisable story.
Selected frames from my filmed work: the making, the details and Ros herself.
A more personal
way to show up.
Earlier and evolved Instagram feeds, showing the changing balance of products, people and everyday moments.
Selected screenshots from the brand’s Instagram feed, alongside my original production work shown on this page.
Strategy & brand voice
Working with the founder on messaging, content ideas and the relationship between her story, products and audience.
Content & production
Founder interviews, filmed product stories, photography, editing and written social content.
A sustained partnership
Ongoing collaboration, with positive founder feedback and audience comments on the content, informing the next stage of the work.
From ingredients
to everyday ritual.
The next direction brings the maker, the sensory experience and the act of care closer to the centre of the brand. It connects positioning with a practical content approach that Ros can sustain.
I am developing this into a new production phase across film, photography, editing and copy. The strategy is in development; the new shoot and rollout are planned.