MIHAELA MOTICASTRATEGY · STORY · CREATIVE LEADERSHIP
← Selected work
CJ E&M / SOUTH KOREA / 2018–2019

Live in Korea.
Created for the world.

Live-event production and international content creation within CJ E&M’s International Department, connecting entertainment with audiences beyond its home market.

INTERNATIONAL CONTENT PRODUCER · LIVE-EVENT PLANNING & FILMING · SOCIAL CONTENT
Watch selected content ↓
Performers at the 2018 MAMA event backdrop
MAMA 2018 / EVENT CONTEXT FROM THE ORIGINAL PROJECT ARCHIVE
THE ROLE / INTERNATIONAL CONTENT PRODUCER

The live moment.
The wider audience.

In 2018–2019, I worked in South Korea as an International Content Producer within CJ E&M’s International Department. My work brought together live-event planning and filming with social content promoting Mnet events, films and television shows to international audiences.

For MAMA Premiere, I collaborated closely with the broadcasting team to plan and film live-event content. The work connected the demands of a live production with the material needed to tell its story beyond the venue.

01 / LIVE PRODUCTION

Plan. Respond. Capture.

Planning and filming live events alongside the broadcasting team, including MAMA Premiere.

02 / INTERNATIONAL CONTENT

Give the moment a wider life.

Producing social content to promote entertainment across events, film and television.

03 / WORKING ACROSS CULTURES

Understand the context.

Working inside a Korean entertainment organisation while creating for international audiences.

WATCH / FROM THE PROJECT ARCHIVE

Entertainment.
Beyond the venue.

Two selections from my international content production portfolio.

INTERNATIONAL CONTENT / SELECTION 01
INTERNATIONAL CONTENT / SELECTION 02
ON LOCATION / SOUTH KOREA

Inside the
production.

Production and event documentation from the original project archive.

Mihaela operating a camera, shown in her original project documentation
BEHIND THE CAMERA / PROJECT DOCUMENTATION
A broadcast camera on a tripod inside a venue
LIVE PRODUCTION / CAMERA SETUP
Arena audience and stage from the CJ E&M entertainment archive
CJ E&M / ENTERTAINMENT CONTEXT
THE WIDER REMIT / FILM & TELEVISION

More than
the live event.

Alongside event work, my international content role included social promotion for films and TV shows. These images document the entertainment context represented in the original portfolio.

Golden Slumber promotional poster from the project archive
GOLDEN SLUMBER / PROMOTIONAL CONTEXT
Film production image from the original CJ E&M project archive
FILM PROMOTION / PROJECT CONTEXT
More from the original project archive +Original MAMA 2018 context graphic
Explore the original project ↗